Social media are busy…
Fifteen new users join social media every single second. Only in 2020, this biggest online community expanded by 490 million people. This is more than the total population of the European Union! 4.2 billion people, or more than half of humanity, use social media throughout the world today!*
The enormous success of the social media is a result of popularity of services, such as Facebook, YouTube or Instagram. The full functionality of social media may be enjoyed even with a mobile phone. Additionally, the average Social Media user spends nearly 2.5 hours a day browsing their favourite services. They publish posts, photos, videos. They communicate, write to their friends, comments on their content, find information locally and from all over the world. Finally, they watch their idols and the results of their favourite sports team. It is beyond any doubt that the screen of a mobile phone is dethroning the screens of TVs and computers.
Today, unfortunately, every significant player fights for the precious seconds of attention of their readers. This time and engagement of the audience are obviously the capital of today, and the game about it is on.
* Source: The Global State of Digital 2021